Microsoft Clarity Disclosure

Use of Microsoft Clarity

The website https://petgrommer.com/ uses Microsoft Clarity, a web analytics service provided by Microsoft Corporation, to better understand how visitors interact with our website. Microsoft Clarity helps us analyze user behavior through tools such as heatmaps, session recordings, and performance insights to improve overall user experience.

Microsoft Clarity Data Collection Disclosure

Data Collected

Microsoft Clarity may collect and process information related to your interaction with this website, including but not limited to:

  • Mouse movements and clicks

  • Scroll behavior

  • Page views and navigation paths

  • Device type, browser type, and operating system

  • General location data (non-precise)

  • A unique, anonymous user identifier

Purpose of Data Collection

The data collected through Microsoft Clarity is used to:

  • Analyze website performance and usability

  • Improve website content, structure, and functionality

  • Identify technical issues and enhance user experience

  • Optimize navigation and engagement for visitors

Microsoft’s Use of Data

Microsoft may process data collected through Microsoft Clarity in accordance with the Microsoft Privacy Statement, including for the purposes of:

  • Providing and maintaining the Microsoft Clarity service

  • Improving Microsoft products and services

  • Supporting analytics, reporting, and performance monitoring

  • Using aggregated or non-personal data for research, development, and artificial intelligence initiatives

Cookies and Consent

Microsoft Clarity uses cookies and similar tracking technologies to collect usage data. Where required by applicable law, we obtain your consent before placing these cookies on your device. You can manage or withdraw your consent at any time through your browser settings or our cookie management tools, where available.

Data Controller Status

Both PetGrommer.com and Microsoft act as independent data controllers for the personal data collected through Microsoft Clarity. Each party is responsible for complying with applicable data protection and privacy laws.

Your Rights

Depending on your location, you may have rights under data protection regulations, including the right to access, correct, delete, or restrict the processing of your personal data. Requests related to Microsoft’s handling of your data should be directed to Microsoft as outlined in their privacy statement.

More Information

For more details on how Microsoft processes personal data, please review the Microsoft Privacy Statement available on Microsoft’s official website.

If you have any questions about our use of Microsoft Clarity on https://petgrommer.com/, please contact us through our website’s contact page.